{"id":95125,"date":"2025-06-26T23:45:14","date_gmt":"2025-06-26T21:45:14","guid":{"rendered":"https:\/\/www.digitalbusiness.africa\/?p=95125"},"modified":"2025-06-27T00:14:06","modified_gmt":"2025-06-26T23:14:06","slug":"yello-tech-summit-for-ebenezer-asante-cameroon-is-mtns-gateway-to-west-and-central-africa","status":"publish","type":"post","link":"https:\/\/www.digitalbusiness.africa\/en\/yello-tech-summit-for-ebenezer-asante-cameroon-is-mtns-gateway-to-west-and-central-africa\/","title":{"rendered":"Yello Tech Summit: For Ebenezer Asante, Cameroon Is MTN\u2019s \u201cGateway\u201d to West and Central Africa [Video]"},"content":{"rendered":"\n

[DIGITAL Business Africa] – <\/strong>At the conclusion of the Yello Tech Summit on June 26, 2025 in Douala – after two days of panels and exhibits – Ebenezer Asante, Senior Vice-President of Markets for MTN Group, reaffirmed Cameroon\u2019s strategic role in the South African telecom giant\u2019s regional expansion:<\/p>\n\n\n\n

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\u201cFor MTN, Cameroon is the gateway into West and Central Africa. Before we rolled out across the entire WECA region, we first tested our model here in Cameroon. It\u2019s no coincidence that I live here today and that I\u2019m choosing to turn this country\u2019s successes into initiatives not only across West and Central Africa but in all MTN markets.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Asante\u2019s remarks underscore how MTN views Cameroon as a true \u201claboratory\u201d for innovation and service rollout before continent-wide deployment.<\/p>\n\n\n\n

Two Major Continental Initiatives in 2026<\/strong><\/p>\n\n\n\n

To leverage Cameroon\u2019s vibrant ecosystem and share its best practices, Asante unveiled two flagship projects – born here – that will launch next year across all MTN subsidiaries:<\/p>\n\n\n\n

1. Replicating the Yello Tech Summit<\/strong>
The two-day collaborative innovation forum – bringing together start-ups, research institutes, partners and pilot customers – will be duplicated in every MTN market. Organized locally by MTN Business Cameroon, the summit showcased digital solutions transforming SME operations. Asante explained that the goal of this expansion is to harmonize design thinking and agile experimentation to deliver regionally tailored digital services.
\u25ba Watch a Yello Tech Summit session: https:\/\/youtu.be\/ujORm05ntds<\/a><\/p>\n\n\n\n

2. Local-to-Pan-Africa Tech Hackathons<\/strong>
Each MTN operator will host an \u201cInnovation, Technology & Digital Hackathon\u201d on its home turf. The top three to five innovators from each national event will then compete in a continent-wide hackathon organized by MTN Group.<\/p>\n\n\n\n

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\u201cI\u2019ll also try to bring potential investors into the room for your pitches,\u201d Asante promised in Douala. \u201cFrom this competition, one or two African standout projects will emerge – and they\u2019ll receive support both in their home market and across the MTN footprint.\u201d<\/p>\n<\/blockquote>\n\n\n\n


\u25ba\u00a0Watch Asante\u2019s full remarks:<\/strong><\/p>\n\n\n\n

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